Business Communication Telenor Myanmar-Free-Samples for Students

Question: You are required to evaluate the appropriateness of information used to make important strategic decision. Choose two functions of the organization. Answer: Introduction Telenor Myanmar is among the worlds leading telecom companies that build its competence from global operations. Telenor has been rolling out modern telecom network services that benefit customers in the most profitable manner. In its desire to enhance market success, Telenor runs finance and marketing functions whose information help the management in making strategic decisions (Samarajiv, 2016, p. 100). To run these functions, the company utilizes over 700 employees in both finance and marketing and this contributes greatly to its improved profitability and enlargement of customers base. This essay aims at evaluating the appropriateness of information used by Telenor in making strategic decisions for finance and marketing fields. Finance Function Finance function plays critical roles in the decision making and strategic planning processes of Telenor. As a corporation, Telenor is focused to improve its financial performance in the years to come. Financial metrics help Telenor assess its overall performance in a standard manner. Income statements help Telenor determine whether it is efficiently using its financial resources and this is useful in decision making (Calderaro, 2014, p. 20). Under the finance function, balance sheet information offers the company with appropriate details regarding business assets and liabilities which determine liquidity position of the company. The provision of up to date financial information by the finance function has been useful to the management of Telenor in making decisions. Such decisions include; strategies for improving profits, the right sources of finance, and cost reduction techniques (Min, Fife, and Bohlin, 2014, p. 47). All these decisions arise from the information offered by the finance department to the management of Telenor's costs, sales information, and salaries information. Marketing Function Marketing cover numerous responsibilities within Telenor for its acts as the guideline for the development, production, fulfillment, and provision of telecom services as demanded by the market. In this perspective, the marketing functions coordinate all departments within the company, and this contributes greatly to generating positive publicity (Dale and Kyle, 2015, p. 320). The management of Telenor ensures that useful and sufficient market research is conducted before making any decision regarding the product quality and type to offer the market. Customer information is also relevant. Telenor enjoys a large market base in the world and this means that the company is in a good position to meet consumer needs appropriately. The promotional campaigns undertaken by the company in the marketing of its telecom services must be relevant as well (Calderaro, 2014, p. 16). The marketing function of Telenor uses the market information in the designing of the product, its price, and decisions on what audience to deliver the service to. The demands by the market guide the company in making telecom services marketing decisions. Conclusion Finance and marketing functions provide useful information to the management, and this helps in making strategic managerial decisions. Finance information helps the management design budgets that conform to the financial position of Telenor. Marketing information obtained from the target consumers help the marketing management offer the right telecom services, and this helps in broadening customers' base in the market. Therefore, the integration of finance and marketing function information greatly assists an organization makes excellent strategic decisions hence enhancing growth and sustainability. Bibliography Calderaro, A., 2014. Connecting Myanmar: telecom reform and political transition.Open Democracy,2014(6 Feb). Dale, J. and Kyle, D., 2015. Smart Transitions?: Foreign Investment, Disruptive Technology, and Democratic Reform in Myanmar.Social Research: An International Quarterly,82(2), pp.291-326. Min, T.T., Fife, E. and Bohlin, E., 2014. Consumer demand for the mobile Internet in a greenfield emerging market.: The case of Myanmar. Samarajiva, R., 2016. Policy Challenges in Embracing Mobile Technology to Promote Socioeconomic Development: The case of Myanmar. InJoint Lee Kwan Yew School-Qualcomm Research Conference on Socio-economic impacts of mobile communications: Implications for ASEAN.