Marketing Plan New Product Essay

Titles Page No 1) Executive Summary 4 2) Current Marketing Situation 5-6 3) Threats and Opportunities 6-9 4) Objectives and issues 9-13 5) Marketing Strategy 13-19 6) Action Programs 19-21 7) Budgets and Controls 21-23 8) References 24 Executive Summary on Apogee Apogee is a shoe which is completely made from old, unused soccer balls. After using a soccer ball for quite sometimes it becomes unworthy to use. So people throw out the old soccer ball to buy a new one. But what they don’t realize is how harmful this plastic material can be for our environment. To remove this problem and also to make brand new merchandise we are going to produce trendy shoes from these unused soccer balls. These shoes can be worn by the people of all ages. These are also going to be stylish so fashion concerned people can feel attractive in them. Next comes the huge issue of environment safety. There are many products in the market which are very useful but there deathly for our environment. But this shoe is completely made from recycling old soccer balls. So it does no harm to our environment. In fact it works to protect the environment. The third issue is price. People want to wear new and fashionable shoes. But most of them can’t afford such expensive products. As apogee is made from old soccer balls it is really cheap to produce. So we can offer people new and trendy shoes at a minimum price. Reviewing all the features of apogee we can assertively say that this product is going to be popular, environment friendly and last but not the least inexpensive. Current marketing situation We are planning to produce shoes from recycled soccer balls. In the current market people of all classes need shoes. They want more trendy & sturdier shoes. Furthermore people are now more conscious about the environment they live in. So we choose this idea of making shoes from recycled soccer balls keeping in mind the environment as well as the customers both at international and domestic level. Our customers: In today’s modern world there is a craze about sports, particularly about football.Soccer mania is here and everyone seems to be riding high on the popularity wave. Everyone watches football now a days, so what if they could use a product that not only served their purpose but also indicate their love for the game and that’s how we came up with the idea of making shoes from recycled soccer balls. Football is popular around the  globe , specially in Europe and south america. As we are planning for a global launch of our product we will concentrate particularly on these region. The youths of Bangladesh are quite interested about sports and of course football, so we are developing our product keeping in mind their taste and preferences. We are hoping we can go global with our product after we are successful in making it a success in our domestic market. Market segmentation: We are planning to divide our market on the differences of our customers trend,styl e and fashion. We will develop these shoes for both boys and girls. For Boys and girls who are aged from 10 to 15, we will asses their current demand for new shoes and also we will customize them according to their needs. We will use the same strategy for customers aged 16 and above. Thinking internationally, we may think about the international preferences of our global customers. We will also give our customers the alternative to customize their product according to their need and taste. Current market competitors: currently adidas and nike are dominating the sports accessories business by providing state of the art merchandises specially sports shoes. But what we want to do is we want to create an positive image of our product by creating the ultimate soccer shoes that is available and most importantly affordable for the customers. Furthermore we are using recycling material to make this product that will also create a positive image. As they say â€Å" first impression is the last impression† and that’s exactly what we are planning to do. We wan to make a global impact. Opportunity We cannot sustain our consumerist lifestyle without getting inundated by garbage and exhausting the earth’s resources. Solid waste disposal experts engage in an uphill struggle to contain this virtual avalanche of garbage we produce every day. It is apparent that digging a hole, a landfill, is clearly not the answer. Sooner or later, the waste becomes uncontainable and will spill into our farming areas, forests, and water sources. Here we have shown some opportunities of producing shoes from recycling football soccer – Good raw material: As football is an international game and it is produced for international purpose, we are getting almost best quality of product. If we recycle the  soccer and if we produce shoes from this waste material, ultimately we are getting good quality material for producing shoes. Less expensive: Many of we have the tendency to buy pure leather shoes. Sometimes we desire to buy but we step back when there is a question of money. If we use the useless soccer we will be able to reduce the cost of soccer and so ultimately we will reduce the purchasing price also. Save animals life: As we are using football soccer as our raw material which people consider as wastage, we are helping our environment to keep sound. When we are using animal leather, animal lives are in danger. So if we use the soccer we will be able to protect the life and it will be environment friendly. Proper utilization of resources: We are using the proper use of resources which is also good for environment. Environment friendly: Football is made with plastic, synthetic paper, leather and rubber. We know plastic, synthetic paper, plastic are discomposed material. When we get the utility, we throughout the ball in the dustbin that may causes problem to the environment. It may stick in the drain and can create problem in drainage system. Objectives and Issues of APOGEE: Marketing plans are written documents that help us communicate our marketing efforts for the following year. One of the most important parts of the marketing plan is the objectives and issues section, which helps internal employees or external stakeholders understand the marketing goals. 1. To save our Environment Our main objective is to save our environment through recycling. We will prepare shoes by recycling footballs. In recent years, scientists have been carefully examining the ways that people affect the environment. They have found that we are causing air pollution, deforestation, acid rain, and other problems that are dangerous both to the earth and to ourselves. With the help of recycling we can protect our environment to some extent. Recycling is a process using materials (waste) into new products to  prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution (from incineration) and water pollution (from land filling) by reducing the need for â€Å"conventional† waste disposal, and lower greenhouse gas emissions as compared to plastic production. When a football gets old and rusty, it has no use. We often throw it into the dustbin or somewhere else. It is polluting our air and land. With the help o f recycling we can convert these footballs into shoes. We hope it will reduce air and land pollution and thus we can protect our environment. 2. Sell quality shoes with low price: Another objective is to sell quality shoes with low price. People now are very concern about quality and price. They want high quality product with low price. So we will sell high quality products with low price. 3. Increase market share: Another objective is to increase our market share. With the help of marketing strategy we can increase our market share. In this case we have to invest a lot of money in promotion and distribution of the product. We are expecting to increase our market share up to 10% in the next year. 4. To be the number one in the existing market One of the most important objective is to be the number one in the existing market. For these reason we have to implement our market strategies properly which have been discussed later. Issues that can affect our objectives: 1. Environmental issue: Environment means everything that makes up our surroundings and affects our ability to live on the earth. Today environmental issue is very important. There are many organizations who are working to protect the environment. They are creating pressure on the companies. So we will sell environment friendly product. We will not use any synthetic leather or any other chemicals that may cause harm to our environment. 2. Health issue: Today people are very health conscious. They want to know everything about the product. If they feel that  the product they are using are not safe, they will not use the product. APOGEE shoes are really safe because it is a green product. We will not use any chemical product in producing the shoes. 3. Social issue: We have to work in our society. So we have some social responsibilities. We have to think about our society and produce products according to their needs and wants. We should keep a friendly relationship with the people of our community. 4. Child labor issue: Another important issue is child labor issue. According to the labor act policy in 2006 child labor has been banned from all the industries. Showing respect to the law we will not use any child as our labor. 5. High quality with low price issue: People now are very concern about quality and price. They want high quality product with low price. So we will sell high quality products with low price. We will also give some discount to our customers. Marketing Strategy Of Apogee : Introducing a new product to the market can be a challenging task for a business. No matter how much confidence you have in the value of the product or how unique it is, there are still things to consider before unleashing it on the public. The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. However, to be successful in markets in which economic growth has leveled and in which there exist many competitors who follow the marketing concept, a well-developed marketing strategy is required. Such a strategy considers a portfolio of products and takes into account the anticipated moves of competitors in the mark. Customer Driven Marketing Strategies for Apogee : Making strategy decisions need to be customer driven as your end customers are the ones who will be making purchase to our products and services. The topic of Customer Driven Marketing is how to divide up the identified market into meaningful customer groups, choose which customer groups to serve, create market offerings that best serve targeted customers and position the offerings in the minds of customers – referred to market segmentation,  targeting, differentiation and positioning. The reason for having customer driven marketing strategies is companies today cannot appeal to all buyers in the marketplace. Buyers’ behaviors are difficult to predict, too widely scattered and too varied in their needs and buying practices. Companies must design customer driven marketing strategies that build the right relationships with the right customers. Why Customer Driven Marketing for Apogee : In a nutshell, with proper application of a customer driven marketing strategy, the we can focus our efforts on meeting distinct needs of individual market segment & to target segments in which it can profitably generate and sustain customer value. It can then communicate & deliver the chosen position with its resources available for an effective strategic marketing plan. With a customer driven marketing approach, the company has clearer direction to maintain its desired marketing position on targeted market segment(s) through consistent performance & communications. Nonetheless, for larger companies such as Unilever and P&G, they can offer complete range of products to serve all market segments to meet customers’ needs. We must divide up the total market ,choose the best segments and design strategies for profitably serving chosen segments. This process involves market segmentation ,market targeting , differentiation and positioning . Market Segmentation : As we are making shoes from recycled soccer balls and its for everyone ( Boys,girls,Childrens) we can divide our markets into 2 types – 1. Customers Aged 10-15. 2. Customers Aged 16 and above. Market Targeting : Footwear sales have been falling in developed countries and slowing in emerging countries due to lower income levels; and therefore, less spending on apparel and footwear. Consumers are  focusing increasingly on value for money, looking for simple, hard-wearing shoes that last . As children and young people are passionate about stylish shoes we are focusing them as our target market . Positioning : We will make our shoes more attractive than our market competitors . We will sell our shoes at a reasonable price . We will give them longer lasting shoes and will guarantee them for a certain period. We will use our distinctive shoe logo or Brand name so that we can hold our market for a long time. At the beginning we will give advertisements to acknowledge them about our products .We will give discounts for our special customers . Our shoe logo Differentiation : We will serve our customer a different service compared better than our competitors on the following basis : I. We will make our Shoes attractive. II. We will sell our shoes at reasonable price. III. We will give discount to our customers . IV. Will give them guarantee for our products . V. Will take orders from customers to make customized shoes . Marketing Mix : This section outlines how we will make strategies for each marketing mix element of our Apogee shoes and how each responds to the threats , opportunities and critical issues . Product : In order to outdo our competitors we will take specific strategies for our product .The strategies will be – 1. We will make a variety of products on some specific categories such as for boys shoes ,Sandals , Sport shoes for girls we will make clogs ,lace ups, heel shoes etc. 2. We will always promise them  100% best quality for our product . 3. We will follow Fendi ,DIESEL ,Armani , Burberry ,Moschino designs to make our shoes . 4. We will use clear shoe box, ,paper shoe boxes in packaging our shoes . 5. We will make it eco -friendly. paper shoe boxes plastic shoe box clear shoe box – Price : We will always try to give customers good quality shoes at a reasonable price .For this we need to take some sort of incentives , they are – 1. We will give price tag on each of our shoes. 2. We will give 5% discount on our shoes at the starting of our business in order to get consumer attention on our shoes. Place : 1. We will open our branches in home and abroad. 2. We will try to open our branches in U.S.A , Canada , South-Africa .So we will obviously try to make an influence on consumers to buy our product. 3. We will always try to sell the shoes that were produced first. 4. As shoes will be produced in Bangladesh we need to transport them across national boarder and in home .We prefer to transport shoes to abroad by air and in home by our private transport . Promotion : 1. We will advertise our shoes on newspaper, magazines , and on t.v. 2. We will open our own branch in home and abroad . 3. We will show the positive sides of our products such as its durability, comfort ability , up to date with latest designs and customer choices . ACTION PROGRAMES A Marketing Action Plan is a way of putting in place a structured series of activities to get a predictable result. Here are the basic steps: 1. Define the service we want to offer. 2. Define our Target Market for the service. 3. Define additional outcomes 4. Plan the resources required 5. Plan of costing Financial Plan Our financial plan is based on receiving several loans to purchase/fabricate the production equipment, provide initial operating capital, and establish the customer value. We will achieve profitability early in the first year and due to the expected high growth rate, we will realize strong profits on sales by net year. APOGEE shoes are made with recycled soccer ball and produced in fair-trade factories. We also sell only to independent retailers worldwide in order to cycle money back into local economics. Our hope is that people with similar philosophies will be inspired by our experiment in grassroots capitalism and start their own business ventures. This company pretty much focuses on one thing: recycled material. In making shoes, we use 80% recycled material and other things. Our principles underlie on low cost, but effective marketing strategies. Budgeting Apogee develop and make use a effective budget plan that will make sure to achieve expected profit rate. The following is an estimate of the sources of our principal costs: Capital costs †¢ Land fees †¢ cost of special equipment and †¢ Cost of set-out containers. Operating Costs †¢ Labor; †¢ Supplies; †¢ Administrative and Overhead; †¢ Truck Maintenance; †¢ Fuel, Maintenance; †¢ licenses, insurance, registration fees; Cost of Production WE will establish a minimum cost estimate for producing hoe. As we use the useless soccer ball for producing hoe the cost will not be high than using the material. Recycling less energy and generate less pollution than using less material. So here we have low energy cost. Promotion cost Our budget include marketing cost. Because e need to advertise.issue pre release, and make calls to potential customer. We will determine the cost of each marketing element. Labor cost In Bangladesh, the labor cost is not high. Here at first e hire some labors who are expert in this work. We analysis that this cost will not exceed our budget. We will make sure that we can get maximum output from labor. Distribution cost Apogee first launch some testing product and when it reached at higher growth rate then it ill export it product to other country. Controlling Apogee practice a constant marketing control process. First it set specific marketing goal. Then we will measure it performance in the marketplace and then evaluate the cause of any difference between expected and actual performance. Finally it takes corrective action to close the gap between it goal and it performance. This may require changing the action program or even changing the goal. (RESOURCES) Recycling Benefits – A Recycling Revolution www.recycling-revolution.com/recycling-benefits.htm Threats on scrap sources accessibility: the loss of access and a new †¦ www.institut.veolia.org/†¦recycling†¦/recycling†¦/recycling-threats.as†¦ Photos – National Geographic Kids kids.nationalgeographic.com/kids/photos/

Business System Analysis

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Andrew Jackson Essays - Cherokee Nation, Andrew Jackson

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Management and Leadership Skills Essay Example | Topics and Well Written Essays - 1500 words

Management and Leadership Skills - Essay Example Body Communication is a major part of all jobs. As such, most employers recruit employees who posses good interpersonal and communication skills. Personally, my communication skills are quite good. However, I have to admit that I am more adept at communicating through writing than I am at oral communication. In the job market, it is critical to be able to communicate both orally and in writing. This is because; while formal written communique may be used to keep record of business meetings transactions, oral communication is used in almost all other interactions in the workplace. In view of this, it is clear that I need to develop my oral communication communications skills so that I can be able to express my ideas and opinions orally. After all, since most job interviews are conducted orally, my ability to communicate orally could determine whether or not I get recruited by potential employers. In order for a manager to be effective in his work, his professional and personal ethics must be irrefutable. This is because; managers are required to rely on their professional and personal/moral code of conduct when making managerial decisions. An ethical code of conduct is often regarded as a guide of behavior and employers are likely to recruit employees whom they deem ethical. ... In both my personal and academic life, I have dealt with different changes at various points in my life. This has equipped me with skills that are necessary to be able to manage change. As such, I believe that if I was in a position of leadership, I would be able to manage any changes that are required in order for the organization to meet its goals and be successful. In order to be able to manage and lead people, one needs to have the ability to motivate others. This is because; In order for people to perform well, they need to be inspired and motivated to do so. Since different people are often motivated by different things, a good leader should be able to gather knowledge about the specific factors that can be used to motivate each of his team members and use this knowledge to his advantage. In the course of my academic training, I have been able to effectively provide leadership for several teams. My ability to motivate team members to commit to the overall goals of the team has been one of the key reasons for my success. My ability to motivate others is a skill that I have recently perfected and it would be very handy in the job market. Over time, I have been able to develop and hone my analytical and problem-solving skills. Initially, whenever I was faced with a problem in my academic and personal life, I was often inclined towards determining which solutions other people who had been faced with a similar problem used. However, I have gradually learnt to investigate any problems I encounter in a critical but logical manner in order to formulate solutions that are best suited to my specific problem. In the workplace, the ability to analyze and solve problems is

ALL WORTHWHILE LEARNING OCCURS IN EDUCATIONAL INSTITUTIONS DISCUSS Essay

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Should there be any specific limitations on the powers of the Essay

Should there be any specific limitations on the powers of the president - Essay Example Americans hold consultations in high regard, and it is even required by the Constitution. Consultation, decision-making and deliberation are fundamental concepts in the Constitution, with frequent mentions of participation and collective approaches to situations. Even the Constitution itself is the result of consultation among past leaders (Meter 102). Successive presidents have disregarded the need for greater consultation and acted without consulting Congress or the Senate. Limiting the president’s power should be a priority for the American public and Congress to prevent impunity from creeping into the presidency. More often than not, presidents get away with individual decisions that go against the consultative spirit of the Constitution (Meter 96). The Watergate scandal brought a halt to the â€Å"imperial presidency† and the concentration of presidential power. However, it appears that this halt was only temporary. In the wake of the scandal, Congress enacted multiple laws meant to change the political process. Revelations during the Watergate inquiry into money-laundering convinced Congress to allocate public financing of national elections, limits on private campaign donations and spending, public revelation of sources of financing, and to implement campaign finance regulations through an autonomous Federal Election Commission. The Watergate scandal acted as an eye-opener for Congress, pushing it to do more to protect American people from power-hungry executives. The decision by Nixon to order wiretapping of Democratic Party headquarters symbolized to Congress and other legislators – the early indications of concentration of power and increasing abuse of power by presidents. Nixon clearly violated the law and ethical standards of the office of the president of the United States by ordering domestic espionage, which is illegal in the United States. His impeachment and subsequent

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Marketing Research - Coursework Example among others. Therefore, it is essential for the universities to investigate about the perception of students regarding their offerings. In-depth knowledge about the perception and experience of students will allow universities to bring in necessary changes in the education pattern and syllabus. In this report, the perception of students about the offerings of University of Wolverhampton will be identified. In order to identify the same, this study will undertake both primary as well as secondary research. The secondary research will be done with the help of books, journal articles, newspaper and other authentic electronic sources. On the contrary, the primary research will be carried out with the help of survey process. The research instrument to be used for collecting the data from the respondents will be questionnaire. The reason behind employing questionnaire for the purpose of collection raw data is that it will allow smoother collection of bulk data (Coombs and Hull, 1998; Hess e-Biber, 2011). Moreover, the cost to be incurred and time required for the survey will be comparatively less. Conversely, other research instruments such as observation, case study or focus group interview will not be able to serve the purpose fully as these instruments does not support collection of bulk data and are mostly inclined with qualitative research. Furthermore, these studies will require more cost as a result of that the most feasible technique is questionnaire survey (Hitt, Ireland and Hoskisson, 2010). Once the research instrument is selected, the next task is to choose the sample population and sample size. The sample population in this context will be the students of the university. The total sample size will be 100. The sample size has been determined with the help of Raosoft software and considering the convenience range of population which was 134. The confidence level used for selecting the candidates is around 95%. The report will finally draw a conclusion base d on the result of the questionnaire survey among the students. Marketing Research Report Introduction This report seeks to investigate the perception of students of University of Wolverhampton. The study will be about how the students of the university perceives about the different factors of the university. The factors such as their thoughts on the university fee, education quality, quality of faculty etc. In this report, the feedback of the students pertaining to the views, perception and experience of the students will be recorded so as to identify their overall outlook about the university. On the basis of the findings, the study will draw a conclusion and will make some recommendations. Sampling Sampling is a process by which a subset of the population is chosen (Deming, 1996; J. Gliem and R. Gliem, 2003). It helps researchers to gain an overall perception of the overall population. According to Thompson (2012), sampling consists of selecting some part of a population to obser ve so that one may estimate something about the whole population (p. 1). Since, the study aims to get insights into the perception of students about university; the sample population for this study will be the stude

Avon Inc. Company Case Study Example | Topics and Well Written Essays - 1250 words

Avon Inc. Company - Case Study Example The first phase is known of p, which involves various activities. A number of aspects are considered in the assessment 360 degrees assessment theory. First is the process of getting into preparation of the changes expected or unexpected in the organization’s operations. The second phase is to explore and understand details concerned with alternatives to be put in place. The third set a common mind among all the individuals involved in the organization’s operations. Lastly is the process of changing the leadership and talents for the employees and leaders of the company to achieve the desired profits. The 360 degrees assessment model focus on the performances of the staff and the changes that can made in the organization (Srividhya, 2007). The choices of talents program, employee promotions, and major talent events are affected by the personal skills and the self-drive towards an objective set by the organization. Partners and the managers of organizations have no capabi lity to predict or answer questions related to the outcomes of any change enforced on the operations, leave alone the human resource because management is just a part of the success of the organization and the best way to improve the profits is by the practice of changing the different talent management skills, which the company enforced to place (Darnton, 2008).The case study presents various occasions that led to the recognition of the 360 degrees assessment model for change theory. The change of management performance and consequent plans.... The first phase is known of p, which involves various activities. A number of aspects are considered in the assessment 360 degrees assessment theory. First is the process of getting into preparation of the changes expected or unexpected in the organization’s operations. The second phase is to explore and understand details concerned with alternatives to be put in place. The third set a common mind among all the individuals involved in the organization’s operations. Lastly is the process of changing the leadership and talents for the employees and leaders of the company to achieve the desired profits. The 360 degrees assessment model focus on the performances of the staff and the changes that can made in the organization (Srividhya, 2007). The choices of talents program, employee promotions, and major talent events are affected by the personal skills and the self-drive towards an objective set by the organization. Partners and the managers of organizations have no capabi lity to predict or answer questions related to the outcomes of any change enforced on the operations, leave alone the human resource because management is just a part of the success of the organization and the best way to improve the profits is by the practice of changing the different talent management skills, which the company enforced to place (Darnton, 2008). The case study presents various occasions that led to the recognition of the 360 degrees assessment model for change theory. The change of management performance and consequent plans for success in the Avon product company indicate the need to achieve the expected results in a consistent way characterized by transparency. The company applied this

Disraelis policy during the Bulgarian Crisis of 1876 Essay Example for Free

Disraelis policy during the Bulgarian Crisis of 1876 Essay To what extent was Gladstones religion the driving force behind his attempt to sabotage Disraelis policy during the Bulgarian Crisis of 1876? Of all the Bulgarian atrocities perhaps the greatest1 was the label Disraeli ascribed to Gladstones 1876 pamphlet The Bulgarian Horrors and the Question of the East, which concentrated into a single utterance a profoundly excited public mood struggling for articulation.2 With the publication of this pamphlet, Gladstone effectively undermined Disraelis policy of unwavering support for the Turks in the face of the Bulgarian massacres, and emerged at the forefront of the Bulgarian Agitation. The popular pressure that ensued ultimately forced Disraeli to abandon any overt military support of the Ottoman Empire, and to declare neutrality in the issue. While the consequences of Gladstones action are known, his reasons for involving himself in the debate are questionable. Gladstones fervent religious beliefs could have provided the main impetus for his involvement, but other arguments, such as his intervention being an anti-Conservative political strategy, are perhaps more plausible given an examination of the evidence. In examining this issue, it is important to understand the depth of contempt that Gladstone and Disraeli held for each others foreign policy. It was not their principles that differed: both believed in a policy of non-intervention in European affairs except for in those that could impact British interests. However, their methods were entirely different. Disraeli believed very strongly in the ruling right and superiority of the established aristocracy in Britain, and this certainly transferred across to his foreign policy, as illustrated by his endorsement of Austrian aristocratic Habsburg rule in Italy in 1851. He felt that Britain had a duty to Europe as the wealthiest and most powerful Empire, and that this would best be served by preserving British influence and furthering the spread of the British Empire. Gladstone also wished to preserve British interests, but often found this to conflict with his nationalism, sympathy with the unalienable rights of smaller nations to their nationhood3. In terms of Italy, therefore, Gladstone could not support Austrian rule because it contravened his nationalistic beliefs, despite the fact that Habsburg domination could have proved more beneficial to Britain. This is mirrored in his stance in the arbitration of the Alabama settlement: Gladstone appeared to capitulate to American demands as opposed to supporting British interests, as he believed that it was the most moral course of action. It was from these differences that the deep opposition to each others foreign policy was born. Disraeli saw Gladstones policy as counter-productive in terms of British interests, accusing him of wanting to dismantle the Empire, while Gladstone found Disraeli to be far too much of an imperialist and insensitive to the rights of foreign nations. Disraeli not only poured scorn on Gladstones foreign affairs, but also disliked his dogmatic religion. It is possible that the modern focus on Gladstone as a highly religious politician was brought about by Disraelis very public attacks on his fervent religious beliefs. Disraeli held nothing but scorn for Gladstones religion, and talked with disdain of him always preaching, praying, speechifying or scribbling4. For Disraeli, Gladstone used his religion to mask his true intentions to appear pious while actually manipulating and manoeuvring his way through politics. Perhaps it is Disraelis emphasis on ridiculing Gladstones religious beliefs that has inspired the concept that he was first and foremost a highly religious man. However, the general consensus is that Gladstones Evangelical upbringing led to a strong sense of religious morality that could be said to have permeated all aspects of his life, including his politics. In modern Britain it would rarely be expected for a Prime Minister to admit to religion colouring their policies: as Alastair Campbell famously declared, we dont do God. Blairs revelation that he ultimately looked to religion for his decision in declaring war on Iraq was frowned upon by many who felt that personal beliefs and convictions should not have an impact on decisions that will affect whole countries. However, in the far more religious Britain of 1876 this was not so controversial. Religious issues permeated every aspect of life, including law and politics. The attitudes of the day are clearly demonstrated in the Bradlaugh Case, in which confirmed atheist and elected MP for Northampton Charles Bradlaugh was barred from taking up his parliamentary seat because of his refusal to take the religious Oath of Allegiance required for entry. This issue was disputed regularly in parliament, showing the height of religious feeling of the time. Gladstone in particular made no secret of his religion, or of his beliefs that it was entirely applicable to politics. In his book The State in its Relations to the Church (1838), Gladstone raised the idea that religion and politics were inextricably linked: the Church was the conscience of the State, while the State had a duty to lend its consistent, unwavering support to the Anglican Church. Although his views later changed to reject the exclusivity of the Church of England, throughout his life he retained the belief that religion should be firmly ingrained in the running of the country. Gladstones beliefs caused him to take an ethical stance in foreign policy, which contrasted greatly with Disraelis firmly imperialist Beaconsfieldism that attempted to secure the best outcome for Britain, sentiments that prefigured the practical criticism of mixing religion and politics today. Disraeli and Gladstone held the greatest of contempt for each other in their foreign affairs, each believing the others policy to be entirely nonsensical and unworkable, attitudes that stemmed from their differing interests. While Disraeli held British interests at heart, Gladstone had a catholic largeness of vision and sympathy embracing Europe as a cultural and spiritual community5 stemming from his views on the unity of the Christian church, and believed that European affairs should be conducted with the best interests of the community at heart. Although Disraeli felt that it was necessary to support the Turks despite their actions in Bulgaria in order to deter Russia from gaining power on territory on the pretext of moral intervention, Gladstone would have found this inexcusable according to his personal moral code and European sense, principally derived from the intense fervour of his Christianity6: as Magnus perceptively states, Gladstone felt that Disraelis interpretation of [British] interests excluded considerations of justice, or of humanity7. It was not only Gladstones European sense that would have rendered support of the Turks inexcusable, but the very nature of the events taking place in Bulgaria. Gladstone consistently cast himself as a moral crusader in his policies, particularly regarding Ireland and in his opposition and criticisms of Beaconsfieldism. Following the brutal massacre of 15,000 Bulgarians, Jenkins argument that the moral Gladstone was spontaneously seized with a passionate sympathy for the sufferings of the Balkan Christian communities8 seems plausible. Gladstone would most likely have been incensed by Disraelis initial denial of the rumours of the massacres, already believing Disraelis foreign policy to be aggressive, expensive and unprincipled. However, Abbot refutes Jenkins claims in stating that the part playedby Gladstones high moral principles has tended to be exaggerated9, and states that the vast majority of his moral outbursts in terms of foreign policy were made when he was in opposition. As a moral stance in foreign policy was a common one for the opposition to take at the time, this indicates that Gladstones intervention was possibly not entirely fuelled by religion. Gladstones role as a cabinet minister during the Crimean War could have provided another factor in his intervention. The Treaty of Paris that brought the war to a close increased the necessity for co-operation within the concert of Europe, as it had substituted a European conscience expressed by the collective guarantee and concerted action of the European powers10 for a pre-Crimean war guarantee of the protection of Christian minorities by the Russians. Turkey had promised better treatment for the Christians of the Ottoman Empire, and Gladstone felt morally obliged to ensure that the terms of the Treaty were not breached, particularly with reference to the protection of the Balkan Christians. Following Russias breach of the Black Sea clauses in 1870, Gladstone was even more determined to ensure that the European Concert continued to function in its protection of the minorities. It seems unlikely that Gladstone wanted to preserve the terms of the Treaty of Paris for purely political reasons, as the maintenance of the balance of power within Europe required Russia to be contained, not encouraged to expand into the Balkans supposedly in order to protect the inhabitants. It is possible then that Gladstone intervened for the same reason as the Russians gave: in order to protect the Christians from an alien nation with an alien religion that mistreated them. A sample from his pamphlet gives a clear indication of his attitude towards the Turks Their Zaptiehs and their Mudirs, their Bimbashis and their Yuzbashis, their Kaimakams and their Pashas, one and all, bag and baggage, shall I hope clear out from the province they have desolated and profaned11. While this has racist overtones, it is difficult to determine whether this is due to a difference in religion. Jenkins raises the possibility that Gladstone could have felt sympathetic towards the Christians, but quashes it with the statement that Gladstone was stronger on the rhetoric of indignation than on detailed knowledge of what was happening in the Balkans12, never having visited the area or displayed any previous interest in it. Indeed, on the subject of previous massacres of Christians, Gladstone had remained suspiciously quiet, despite episodes like the massacre of the Maronite Christians in 1860 which left between 7,000 and 11,000 dead. It seems unlikely that a wild desire to protect those of the same religion only appeared during this particular occurrence, particularly as Gladstone failed to intervene when the news of the massacres initially broke, waiting another two months to bring himself into the limelight. Although Feuchtwanger claims that Gladstones life in politics was a constant quest for God13, the historians emphasis on Gladstone as a singularly moral, religious politician is overly simplistic, and does not take into account Gladstones practical, political nature. There is an obvious practical angle for Gladstones participation in the Bulgarian Agitation: propping up a declining Ottoman Empire was not a viable long term policy for Britain. The tradition of Palmerstonian foreign policy supported Turkish rule in the East, partially in order to maintain a balance of power in Europe, but mostly as a matter of self-interest: in order to protect trade routes in the Mediterranean. Particularly following the Crimean War, the expansion of a hostile Russia would have been detrimental to British trade and to British power and influence within Europe. In the short term a strong Turkey would act as an efficient barrier to Russian expansion, but the Ottoman Empire had become increasingly corrup t and weak; the Bulgarian uprising and subsequent massacre was not the only such occurrence. Moreover, overtly supporting the Ottomans would anger the Dreikaiserbund of Germany, Austria-Hungary and Russia: although it was best not to allow the alliance of these three countries to grow too powerful, neither was it sensible to pursue a policy of mindless support for the Turks whose influence was already declining. Prior to the confirmation of the truth of the massacres, Disraeli, advised by the pro-Turkish British ambassador Elliot, had made moves towards supporting the Turks against Russia, and even went so far as to dismiss the rumours of the massacres as coffee house babble. In sabotaging Disraelis policy by stirring up public opinion, Gladstone effectively limited the options open to the prime minister and possibly prevented him from forming a dangerous alliance with Turkey. Furthermore, it has been suggested that Gladstone in fact saw a better solution to the problem of Russian expansion than bolstering Turkey. From his attitudes towards Italy it is clear that Gladstone favoured nationalism, and believed that all people had the right to national self-determination. Blake claims that Gladstone was hostile to any sort of forward policy14, an unnecessarily harsh statement from the pro-Disraeli biographer: in fact, in supporting nationalism, Gladstone proposed a solution ahead of his time. The creation of Balkan states was the solution used in 1935 to contain Russia, but it would have been equally applicable here. It could be argued that Gladstone was contradicting Disraelis policy because he could see a flaw in the reasoning. It is evident from his pamphlet that he wanted the Turks removed from Bulgaria, but further to this, Magnus claims that he repeatedly urged that the matter should be taken out of Russian hands15 and that this was a solution more realistic16 than Disraelis. Ever politically expedient, Gladstone intended to attack British support of the Turks as well as advocating Russian containment, reasserting the balance of power in Europe. Of course, it is entirely possible that Gladstone was simply launching a direct attack on the policies of the government without any real moral or religious reasoning. A response not born out of righteous indignation or passionate sympathy for the suffering of the Bulgarians but of an attempt to make the government appear weak or badly led would explain his delay in joining the Agitation. Gladstones particular rivalry with Disraeli would have provided motive enough for such an attack: the two men held the greatest contempt for each other, stemming from the repeal of the Corn Laws and the split of the Conservative party in 1846. Although their practical aims were often remarkably similar in foreign affairs, their ideologies differed vastly and each held the others principles in utter contempt. It would not be beyond the bounds of rational thought to assume that in sabotaging Disraelis policy the only thing that Gladstone intended to do was to make him look like a fool. It could be argued that even in this there was a religious motivation. Disraelis Jewish background has led to the suggestion that his anti-Russian foreign policy had more to do with anti-Christian feeling. Feuchtwanger claims that Gladstone was aware of this and distrusted Disraeli for it: all his deep suspicions about Disraeli were aroused; he now even suspected him of being influenced by Judaic sympathy for the Turks and hatred of Christians17, although Blake dismisses such suspicions as absurd18. At a stretch, the poor relationship of the two politicians could also be said to have its roots in their differing religious views. Gladstone may have resented Disraelis conversion from Judaism to Christianity, which could be interpreted as only having been undertaken for social gain and not true faith. Shannon suggests that Gladstones return to the political arena could have been for selfish reasons; that he wanted to restore his bond of moral rapport with the masses19 and adds that it was less a case of Gladstone exciting popular pressure than popular pressure exciting Gladstone20: rather than Gladstone carefully crafting his attack on Disraeli, he merely saw an opportunity to join the virtuous passion21 sweeping the nation and manipulate it to his advantage. Again, this would explain the delay between the beginning of the Agitation and Gladstones involvement. His action in publishing the pamphlet drew him back to the forefront of political life, and his continuing focus on the Midlothian campaign throughout the next four years was an important factor in ensuring his re-election as Prime Minister in 1880. Many historians agree with Shannons interpretation that Gladstone wanted to reforge his links with.mass audiences22, but disagree on the reasoning for this. Shannon and Blake are both of the opinion the Gladstone simply seized upon the opportunity to take part ina moral crusade23 in an attempt to inject himself back into the contemporary political field. Although the consequences of his action suggest that this is a realistic motive, and that he could have chosen to speak out against Disraeli to ensure his own self-advancement, this does seem unlikely considering Gladstones character; Blakes portrayal of Gladstone is excessively negative, probably due to his pro-Disraeli sentiments. The perhaps more reliable Jenkins contradicts these claims of intervention for self-advancement, as It did not follow that what he did was contrived for his own convenience24 and claiming that he was driven on Bulgaria by the same sort of elemental force which had seized him at the time of his Neapolitan pamphlets25. This is a far more accurate judgement given the evidence: Gladstone constantly looked to his moral principles in seeking to do what was best for Britain and for Europe, and it seems unlikely that he would have stirred up such a commotion merely to return himself to the forefront of political affairs. Shannon states that Gladstones first love had been the Church, and to the Church he remained ever faithful26, but despite the politicians overt Christianity historians are unable to agree on the extent to which his religion impacted his policies. In terms of his reaction to the Bulgarian Atrocities alone, numerous theories have been put forward as to the cause: his animosity towards Disraeli, his strong belief in nationalism, a wish to unite with the masses protesting a cause. Although these theories are superficially disparate, a closer examination reveals that they are all underpinned by Gladstones strong sense of morality. This morality caused him to reject Disraelis policies as unprincipled, to campaign for the creation of the Balkan states and to view Europe as a spiritual community that Britain had an obligation to protect and preserve. Ultimately, Gladstones politics were motivated by morality; a morality derived from his fundamental, unwavering religious beliefs. 1 Blake, R., Disraeli, St. Martins, 1967, p.602 2 Shannon, R.T., Gladstone and the Bulgarian Agitation 1876, Nelson, 1963, p.110 3 Abbot, B.H., Gladstone and Disraeli, Collins, 1986, p.95 4 5 Shannon, R.T., Gladstone and the Bulgarian Agitation 1876, Nelson, 1963, p.4 6 Shannon, R.T., Gladstone and the Bulgarian Agitation 1876, Nelson, 1963, p.5 7 Magnus, P., Gladstone, Penguin Books, 2001, p.240 8 Jenkins, R., Gladstone, Macmillan, 2002, p.401 9 Abbot, B.H., Gladstone and Disraeli, Collins, 1986, p.22 10 Magnus, P., Gladstone, Penguin Books, 2001, p.239 11 Feuchtwanger, E.J., Gladstone, British Political Biography, 1975, p.183 12 Jenkins, R., Gladstone, Macmillan, 2002, p.404 13 Feuchtwanger, E.J., Gladstone, British Political Biography, 1975, p.13 14 Blake, R., Disraeli, St Martins, 1967, p.760 15 Magnus, P., Gladstone, Penguin Books, 2002, p.241 16 Ibid. 17 Feuchtwanger, E.J., Gladstone, British Political Biography, 1975, p.181 18 Blake, R., Disraeli, St Martins, 1967, p.600 19 Shannon, R.T., Gladstone and the Bulgarian Agitation, 1876, Nelson, 1963, p.13 20 Ibid. p.110 21 Ibid. p.107 22 Jenkins, R., Gladstone, Macmillan, 2002, p.406 23 Blake, R., Disraeli, St Martins, 1967, p.600 24 Jenkins, R., Gladstone, Macmillan, 2002, p.401 25 loc. cit. 26 Shannon, R.T., Gladstone and the Bulgarian Agitation 1876, Nelson, 1963, p.3

Personal Ethics Statement Essay Example for Free

Personal Ethics Statement Essay My personal ethical viewpoint has become clearer after coming down to the final days of class. I have learned a lot in this past nine weeks. I haven’t developed any blind spots in being ethical in certain situations, but some people do have blind spots and they do not even realize it. My ethical lens reflects on my core values which are extremely respectful in every way, I always take the time to ask myself questions to evaluate if it is unethical or not. I would have to say my strengths are always considering everyone else’s feelings and their outlook on what they believe in when coming down to proper ethics. I always take the time to think, if I say a certain thing will this affect someone else in a negative way, I am always respectful even if it is hard to do. My weakness is that sometimes I let my feelings get in the way if someone makes an unethical comment, these tend to always offend me. I feel as if I can explain proper ethics to this said person and show them how using proper ethics has a great deal of benefits. I also trust reasonable systems to solve most problems instead of trying to do it myself. My values include my family, friends, my job, and using proper ethics when it comes to important situations. My behaviors are always carefully thought out with the up most respect when coming into view with using proper ethics. How might you use your personal ethics to determine a course of action? The way I would use my personal ethics to determine a course of action is first, I would try to weigh out the positive and negatives of any situation. Mainly on what is the right thing to do, could I live with the guilt in making a decision that is unethical? I always think what if it was me, is this decision going to affect someone else’s feelings? Will this be something that affects someone else’s outlook on my ethics? I always use my ethics to determine the right decision, not the one that has a negative outcome.

Ensure The Success Of Your Business Commerce Essay

Ensure The Success Of Your Business Commerce Essay In order to remain in business, business owners and organisations need to take proactive steps all the time to ensure that their businesses remain at a competitive edge, hence the need to strategically manage the human resources of the organisation to ensure overall success of the business. Human resource management (HRM) is a strategic, integrated and coherent approach to the employment, development and well-being of the people working in organisations (Armstrong, 2009). However, Strategic Human Resource Management (SHRM) is a proactive management of the employees of a company or organisation. Strategic human resource management includes typical human resource components such as hiring, discipline, and payroll, and also involves working with employees in a collaborative manner to boost retention, improve the quality of the work experience, and maximize the mutual benefit of employment for both the employee and the employer. (BusinessDictionary.com) This article will look at different models of strategic HRM, the importance of strategic HRM, an analysis of an HRM framework, the HRM process and the development of strategies as well as an assessment of the roles in strategic HRM. Models of strategic HRM Although there is some acceptance of the idea that strategic HRM should support the strategic direction of the business, there is no agreement on the best way of doing this. Two normative models epitomise the relationship between labour management and organisational strategy. The first is explored in the best practice or universal school. The second approach, where integration between strategic HRM and organisational strategy is an essential feature, is explored in the contingency and configurational schools (Porter, Bingham and Simmonds 2008). Comparison of Universalistic and Contingency models of HRM Universalistic model Contingency model There is an existence of best human resource management practices and all organisations should adopt these best practices. There are not best practices but for effectiveness, an organisations HR policies must be consistent with other aspects of the organisation. A universal relationship exists between individual best practices and the organisations performance. The main contingency factor is the organisations strategy, or the internal and external environment which is described as vertical fit. One single practice leads to a greater organisational performance. They do not consider either synergetic interdependence relationships or integration mechanisms. Many contingent works focus on a single practice i.e. a single practice is dependable on the other to achieve the goal of the organisation. REASONS FOR THE IMPORTANCE OF HRM IN ORGANISATIONS The human resources remains the most important asset of any organisation and the overall importance of human resource management is to ensure that the organisation is able to achieve success through its entire workforce in order to ensure a successful business. In the area of strategy, the HR department improves the organisations bottom line with its knowledge of how human capital affects the success of the organisational as a whole. Leaders with expertise in HR strategic management participate in corporate decision-making that underlies current staffing assessments and projections for future workforce needs based on business demand. It enables the organisation to strategically deal with HR issues which in-turn enables employees to work effectively in order to achieve the organisations goals and objectives. Human resource managements allow organisations to prioritize their organisational and business strategies hence attracting and retaining and the development of competent employees. Another reason of HRM in organisation also lies in its importance as a Legal requirement. The HR department of organisations ensures compliance with employment laws. They complete paperwork necessary for documenting that employees are eligible to work in the U.K. The employment laws also states that employers have an obligation to provide safe working conditions for their entire workforce. Hence, workplace safety and risk management specialists from the HR area manage compliance with U.K. Health and Safety at Work Act 1974 by maintaining accurate work logs and records, and developing programs that reduce the number of workplace injuries and fatalities. Workplace safety specialists also engage employees in promoting awareness and safe handling of dangerous equipment and hazardous chemicals. HRM FRAMEWORK The purpose of the HRM framework is to ensure the adoption and implementation of a fair and transparent process which in-turn will retain the valuable skills and experiences of employees within the organisation. It ensures that effective consultation takes place with employees and their representatives on how these processes will be applied, ensuring effective outcomes for employees, customers and all stakeholders. Harvard framework of HRM Harvard framework is a strategic map to guide all managers in their relations with employees and concentrates on the human or soft aspect of HRM. It was developed by Beer et al in 1984. This framework is based on the belief that the problems of historical personnel management can only be solved when general managers develop a viewpoint of how they wish to see employees involved in and developed by the enterprise, and of what HRM policies and practices may achieve those goals. Without either a central philosophy or a strategic vision which can be provided only by general managers HRM is likely to remain a set of independent activities, each guided by its own practice tradition. (Armstrong, 2009) The Harvard model outlines four HR policy areas as follows: Human resource flows recruitment, selection, placement, promotion, appraisal and assessment, promotion, termination Reward systems pay systems, motivation Employee influence delegated levels of authority, responsibility, power Work systems work design and alignment of people. Which in turn lead to the four Cs or HR policies that have to be achieved: Commitment Congruence Competence Cost effectiveness HRM PROCESS AND STRATEGY DEVELOPMENT HR processes are the basis for the management of customers satisfaction with Human Resources. Customers feel comfortable and their level of satisfaction increases when there is an understanding of the HR processes, how they are connected and how they interact. In order to achieve continuous customer satisfaction these processes needs to be measured and regularly monitored to identify any gaps in the processes and improve on it for the benefit of the all stakeholders. HRM processes The HRM processes consist of the following basic areas: Planning (strategic HR planning, job design) Attracting (recruitment and selection) Attracting applicants from which to begin the selection process. This can either be from internal or external sources. Recruitment is about finding and engaging the people the organisation needs to make up its workforce. Team meetings, notice boards, intranet are methods of sourcing for people internally, and radio/TV adverts, local newspaper adverts, posters, job centre plus recruitment agencies are methods of external recruitment. Selection is assessing the suitability of potential employees and predicting which applicant will be able to carry out a job role successfully. It is characterised by the competence, experience, qualifications, education and training of the applicant. Developing (induction, orientation, training of the work-force, career development, talent management, leadership development, performance appraisal) Training the employee in order to acquire the needed skills for the job. Talent management is the process of identifying, developing, recruiting, retaining and deploying talented people with special gifts, abilities which enable them to perform effectively Retaining (compensation, benefits) HR Controlling HR strategy development HR strategies set out what the organisation intends to do about its human resource management policies and practices and how they should be integrated with the business strategy and each other (Armstrong, 2009). Strategy development is about choosing the most appropriate course of action for the realisation of organisational goals and objectives, in order to achieve the organisational vision. The process of developing HR strategies involves the following steps: Conduct a SWOT analysis of your organization. Determine the Strengths, Weaknesses, Opportunities and Threats/risks that affect the business and organization, focusing on the strengths and weaknesses of the workforce. The current skills of the workforce should also be taken into consideration in order to identify where skills and/or education levels may be improved. After the SWOT analysis, take a look at the organisations overall performance against target(s) for the previous year(s) in order to find out what how well the organisation has done or what problems, issues and/or challenges were faced. Afterwards identify factors that could be responsible for any change that has taken place. Set quantitative targets by drawing up SMART objectives for the future. SMART objectives are specific, measurable, attainable, realistic and timely. Develop an action plan for implementing the HR strategy. Create a timeline for the successful completion of key objectives. As long as the strategy is detailed and also depending on how big the organisation is, options may be made available for heads of departments to choose how best to deal with issues at a departmental level. Introduce and communicate the action plan to your organisation as the overall success of the strategy lies in proper implementation. Organise meetings, discussion and training sessions for senior management to raise awareness and reinforce the importance of their acceptance of the HR strategy plan letting them know how they will benefit from the plan on a personal level. ASSESSMENT OF ROLES IN STRATEGIC HRM The role of human resource managers in strategic HRM is kind of bi-dimensional as they are responsible for the development of strategic solutions that promote departmental and organisational success, and also manage the functional aspects of human resources. Workplace Safety Creating a work environment free from unnecessary hazards is a strategic role of every human resources manager. Strategic development for workplace safety entails risk management and mitigating potential losses from on-the-job injuries and fatalities. Workers compensation insurance is an area in which a strategic plan helps lower company expense for insurance coverage. Reducing accidents through training employees on the proper use of complex machinery and equipment is one of the functional tasks associated with creating a safe work environment. Compensation and Benefits The compensation and benefits structure partly determines the companys business reputation and image. Decisions made by human resources managers pay scales and employee benefits can impact employee satisfaction, as well as the organisations ability to recruit talented workers. Job evaluation, labour market conditions, workforce shortages and budget constraints are factors that HR managers consider in a strategic plan for pay and benefits. Employee Training Human resources managers strategic role with respect to employee training and development prepares the workforce for future positions within the company. Succession planning, promotion-from-within policies and performance evaluation factor into the human resources managers role. Training and development motivate employees, and in some cases, improve employee retention. Recruitment and Selection Employee recruitment and selection is also a part of employee relations though it is a separate discipline itself. Therefore, a human resources managers strategic role is to combine elements of employee relations into the employers recruitment and selection strategy. Employee Relations The sustainance of an employee relations program is an important element of human resource strategy. It includes salaries, benefits, health and safety, training and employee development. The strategic role of a human resources manager in this regard is to determine how to identify and resolve workplace issues that may jeopardize productivity, performance and working relationships. They develop tools such as employee opinion surveys and action plans, monitor compliance with labour and employment laws, address employee concerns, and provide training and guidance to supervisors and managers. In conclusion, the development of effective human resource strategies is vital to the prolonged existence and success of a business. In time past, personnel management was concerned only with the processing of applications, payrolls and staff benefits but human resources strategy today involves executive leadership teams consulting with human resources experts to develop complementary goals for human resources and the overall business.

Comparing Treatment of Death During the Renaissance and in Shakespeare’

Treatment of Death During the Renaissance and in Shakespeare’s Romeo and Juliet Shakespeare’s Romeo and Juliet is arguably the most well known and well-read play in history. With its passionate and realistic treatment of universal themes of love, fate, war, and death, it’s not difficult to see why. However, most people don’t realize that there are several versions of the play, each with their own unique additions and/or changes to the plot, dialogue, and characters. After thumbing through the texts located here on this website, you can see even at a glance the distinct differences between the versions of Romeo and Juliet. This essay will explore how people dealt with death during the Renaissance in context to Shakespeare’s Tragedy of Romeo and Juliet (Lamentable Tragedie.) More specifically, I will show that the added monologue in act 4, scene 5, regarding the convention of death, is consistent to the social and religious beliefs of the time period. Act IV, scene V of the Lamentable Tragedie is perhaps the most insightful scene dealing with the coping of death during the Renaissance. Previous to the scene Romeo has been banished for slaying Tybalt, and Juliet’s father has forced her to marry her betrothed Paris. In a desperate attempt to avoid the marriage and reunite Juliet with her love, the Friar gives Juliet a sleeping elixir to stage her death. Convinced that a marriage to Paris would be worse than death, Juliet takes the deathly potion and falls into a coma-like sleep. At the beginning of the scene the house is stirring with excitement in preparation for the wedding and the nurse is sent to wake the sleeping Juliet. After much calling and shaking, the nurse begins to suspect that something is wrong. Could her mistre... ...ents in such a manner, royalty reigned supreme during Shakespeare’s day and could do and speak as they saw fit. Finally, it is important to understand the historical context for which the characters were written. Shakespeare’s Romeo and Juliet was written for an audience that had survived the destructive forces of the Black Death, and shared a different philosophy on death altogether. Works Cited Heitsch, Dorothea. â€Å"Approaching Death by Writing: Montaigne’s Essays and the Literature of Consolation.† Literature and Medicine 19, Jan. 2000: pp 1-6. Huizinga, Johan. The Waning of the Middle Ages. London: Edward Arnold, 1924. Spinrad, Pheobe. The Summons of Death on the Medieval and Renaissance English Stage. Columbus: Ohio State University Press, 1987. Wilcox, Helen. Women and Literature in Britain 1500-1700. New York: Cambridge University Press, 1998.

Jewish Population of Victorian England Essay examples -- Victorian Era

The Jewish Population of Victorian England HISTORY The Jews had their roots in Eastern Europe but were also scattered in western European countries such as England. The Jewish population has been historically scapegoated since the time of the medieval Church. Stereotypes have been formed of the people practicing this religion for hundreds of years in England and elsewhere on the Continent. The timeline shows the progression of the population in England and the strides they have made over a century. YEAR # OF JEWS IN ENGLAND 1815 25000 1851 35000 1880 60000 (Naman 47) "In 1800, the overwhelming majority of London's Jews, rich and poor, were still living in the East End of London, in and around the city" (Black 63). Not until decades later would Jews move out of the East End and move outwards from London and form their own communities. East End was the complete opposite of West End London. Black describes " a great part of the East End in gloomily picturesque panorama. The angular meanness of the buildings is veiled [with] the dusk" (Black 63). Similar to a ghetto and being the poorer side of town, it perpetuated the stereotype that the Jewish population consisted of shady people. map THE STEREOTYPES "The images that originated with the attitude of the medieval Church towards Jews may be termed the archetypal images: The moneylender, the murderer, the devil converged to form the image of the pariah--an outcast from society, a being separate from other beings" (Naman 31). With the Church backing the discrimination of the Jewish population, the stereotypes continued and increased the unfavorable views Anglicans held for this separate religion. As a result of this, Jews have been the social p... ...ese physical attributes may not have been very accurate but are the "stamp of a Jewish man" so that the reader may always remember and acknowledge such a character as being Jewish. The physical characteristics Dickens utilizes also includes "a rusty large-brimmed low crowned hat", "staff" and someone who employs a "graceful Eastern action of homage" (Dickens 273). Such stereotypical attributes are prevalent of Jewish characters in Victorian novels. SOME PROMINENT JEWISH MEN OF THE VICTORIAN ERA Benjamin Disraeli Nathan Rothschild, 1st Baron Rothschild Sir David Salomons Works Cited Black, Gerry. Jewish London: An Illustrated History. Derby: The Breedon Books Publishing Company Limited, 2003. Dickens, Charles. Our Mutual Friend. New York: Penguin Group, 1997. Naman, Anne Aresty. The Jew in the Victorian Novel . AMS Press, Inc.: New York, 1980.

Who Knows What Evil Lurks in the Hearts of Marooned Choir Boys? :: essays research papers fc

The Lord of the Flies by William Golding is considered to be one of the most influential and often controversial pieces of literature from the 1950's. Published in the midst of the Cold War, this novel was perhaps a fulfillment of whatever prophecy convinced Golding to abandon the sciences at the Oxford College where his father taught in favor of studying the English language and literature in greater depth. Work in the independent theaters of â€Å"very, very far-off-Broadway theater,† Royal Navy during wartime, and even the English educational system, were all in preparation for his masterpiece to come in 1954. Dissatisfied with wars between nations and within the school system, Golding made profound statements through the book. Success would finally accompany Lord of the Flies when, in 1959, it was published in the United States. Something about this book struck America – and the rest of the world – as frightening and truthful, insightful and dangerous, abhor rent and appealing. Why would a novel about a group of shipwrecked schoolboys on a deserted island, fighting for survival against the forces of nature, instantly become a classroom standard? So easily this plot line could have dissolved into the trash of 1950's pulp fiction, yet it easily maintained the dignity and importance of the great literature Golding held in high esteem. The forces of nature at work against the school boys of The Lord of the Flies were not just those brought in with the wind and the rain and hiding beneath the dense brush of the forest; the real forces of nature at work for these children was the darkness within their own hearts and the fear that accompanies it. This book is an examination of the inherent evil that is human nature, and the fear that controls every human's actions. Golding was able to convey this darkness and fear through his mastery of the English language; the vivid and visual writing style, execution of allusion and metaphor through charact ers and story elements, and portrayals of major plot events create a book that is not only readable, but also an important journey into the nature of every human.   Ã‚  Ã‚  Ã‚  Ã‚  The Lord of the Flies is a book that reads at a fast pace but remains in the mind for careful consideration. Not dissimilar from the works of James Barrie (Peter Pan in Kensington Gardens, Peter and Wendy), this complex story has the air of the children's adventure book.

Frederick Douglass Essay

In the Narrative of the Life of Frederick Douglass, an American slave, Douglass describes the dehumanization of both slaves and slave owners. Many slaves were dehumanized by getting beat, raped and even killed. He has seen many horrid things like the incident with Denby’s death and how he had to fight over scraps of food. Douglass not only describes the dehumanization of the slaves, he also talks about how it also changed many of the slave owners that he had encountered. The first time Douglass sees the dehumanization of the slave owners was when he met Mrs. Auld. She had never owned a slave before so she treated him with respect and with kindness. At first, Mrs. Auld is described by Douglass as angelic, kind, and humble. She taught him the alphabet and how to read. Frederick said, â€Å"When I went there, she was a pious, warm, and tender-hearted woman. There was no sorrow or suffering for which she had not a tear. She had bread for the hungry, clothes for the naked, and comfort for every mourner that came within her reach.†(pg. 82) However, her husband scorned her for teaching a slave how to read. He influenced her with his corrupt mindset about treating slaves and changed Mrs. Auld from â€Å"Angelic† to â€Å"demonic† as Frederick described. He said, â€Å"Slavery soon proved its ability to divest her of these heavenly qualities. Under its influence, the tender heart became stone, and the lamblike disposition gave way to one of tiger-like fierceness.† This shows how immensely Mrs. Auld was changed just by her husband commanding her and telling her what was right in his mind. Once she discovered this new found power, that she has power over another human being, she used it to her advantage and went from being the nice lady that taught Douglass how to read to the lady that would punish him if she caught him reading. Another example of the dehumanization of the slave owners is Mr. Covey. He was a very religious man and was also nicknamed the â€Å"n****r breaker† because all the slaves that went to him, he emotionally broke, leaving their life even more depressing and gloomy. Mr. Covey was proud of his nickname and cared very much for his reputation. It says in the novel, â€Å"Added to the natural good qualities of Mr. Covey, he was a professor of religion — a pious soul — a member and a class-leader in the Methodist church.†(Pg. 101) Covey was devoted to religion and breaking his slaves to build on his reputation that he has. The dehumanizing part is that he likes what he does and how he beats the poor slaves. The novel states, â€Å"My natural elasticity was crushed, my intellect languished, the disposition to read departed, the cheerful spark that lingered about my eye died; the dark night of slavery closed in upon me; and behold a man transformed into a brute!† this shows how cruel Mr. Covey is that he made Douglass â€Å"transform†. Everything that he learned went away, his slight sense of joy if there was any was now wiped away from him. Douglass also talks about the dehumanization of the slaves. Branching off from Mr. Covey, Many women slaves were dehumanized by being â€Å"baby machines.† Mr. Covey bought a women slave, Caroline, and her only job was to breed with another man which was Samuel Harrison which was a married man. This is very contradictory because Covey claims to be a man of god when he is doing things like this. Another example of the dehumanization of slaves was when Douglass and his mother were separated when he was born. The slave owners didn’t want them to gain affection with each other because they thought it would distract them from working. In the novel it says, â€Å"I do not recollect of ever seeing my mother by the light of day. She was with me in the night. She would lie down with me, and get me to sleep, but long before I waked she was gone.† This shows how his mother would walk all the way to another plantation just to see him at night when he was sleeping because she loved him very much. It was very dehumanizing when Douglass described what kind of food they had to eat, â€Å"We were not regularly allowanced. Our food was coarse corn meal boiled. This was called MUSH. It was put into a large wooden tray or trough, and set down upon the ground.† He later describes how the children were called to eat the mush like pigs and how they had to fight over the little they had. It was the survival of the fittest. As you can see, dehumanization had an effect on the slaves by destroying them physically and mentally, making them depressed and malnourished, and in some cases, dying. There were also effects on slave owners but not as bold as the ones slaves endured. Mrs. Auld went from being a nice, angelic lady who was nice to everyone and everything to cruel and punishing.

Easy Jet( Airline company) e-marketing strategies Essay

Founded in the year 1995 Easy Jet has been a very fast growing company. In the year 1998 they sold their first seat through the internet and as of now almost 98% seats are sold online. This has made Easy Jet one of the foremost in the internet retailing. One of the foremost reasons the company went online is because it wanted to reduce and distribute costs. According to EasyJet.com (2008.a), the concept overview gives a overview of their e-marketing strategy, they are as follows:  · Reduction and distribution of costs which includes setting up their booking centres and manual labour.  · No tickets during travel. An email containing the booking reference itself is enough to board a plane. The further reduces tasks and costs of issuing, distribution, processing and reconciliation of tickets for every year.  · All operations are paperless thereby making the internet all the more useful for other businesses such as management and administration purposes. Mc Govern.G (2004) mentions that the e-marketing strategy needs to be logical must have substance and needs to have a lot of textual matter. In general it has to â€Å"be useful†. The main reason for its success is eCommerce and the way it has been used as a part of their business plan. The main reason for Easy Jet’s e-strategy was that the company wanted to â€Å"scale down its call centre operation† and sell most of their tickets online (2001). The use of the website has made their flights even cheaper when compared to their competitors. EasyJet.com (2008.b), gives an overview of the different ways that the internet is being used and how the customers are being benefited,  · Customers who book online receive discounts for each leg of the journey.  · They make it a point to put up all cheap flights online.  · Customers can search flights by fares and also view cheap flights that are available over two weeks.  · Customers can make their bookings online. Make any flight transfers, name changes and can request duplicate confirmations by email.  · Customers can also reschedule their flight bookings.  · The website also offers online check in for its passengers.  · The customer also has the option of selecting Speeding boarding which will enable the passenger to board the flight before all the other passengers.  · There are exclusive promotions for customers who are booking online. E-strategy is aimed at selective targeting of customer groups for promotions. According to Chaffey.D (2007) e-marketing strategy includes  · Segmentation and Targeting. Online customers are from different demographic locations, their needs and even behaviours are different. So the same e-strategy needs to be able to mould itself to specific requirements of the customer.  · Differentiation and Positioning. It is also important that the online product gives appropriate value for money. Competitors will have different value propositions and Easy Jet will have to be able to meet. Based on this some of the recommendations are as follows,  · The customer base needs to be expanded, by giving the customer more promotional benefits of online booking.  · E-marketing should not be seen as the sole marketing strategy but must be integrated as a part of the bigger marketing plan for the company.  · Enhance the experience of online booking by offering benefits, advantages and promotions.  · Make online booking a priority not a necessity. As they will have to retain the customer base of internet users as well as non-users.  · Need to start tie ups with other airlines so that they can expand into other countries.  · Their strategy needs to be able to handle and adopt to competition of airlines and new business models strategies of other companies which may or may not include e-strategy.  · The service of handling customer complaints and feedbacks should be effectively managed. So that feedbacks are positive and the complaints received are as minimal as possible.  · They should also have a plan in place if inflation occurs and if prices of products are affected. They need to be prepared with alternatives and substitutes.  · Change in political regulations and governments policies should have no or else minimal effect on the functioning of Easy Jet and its low prices.  · Easy Jet also needs to be environment friendly on and off air.  · They need to introduce their booking services by taking the technology of the internet to areas that do not have the facility. There are various kinds of e-tools that can be used on the internet. Some of the e-tools used by Easy Jet are listed below,  ·Ã‚  Ã‚  Ã‚   Websites so that customers can surf through the pages and book, cancel or transfer flights.  ·Ã‚  Ã‚  Ã‚   E-commerce to enable bookings online. There are other tools that are not being used by Easy Jet and these are listed as follows,  ·Ã‚  Ã‚  Ã‚   Email. So that customers can have their on personal Easy Jet email id for a more personals online service.  ·Ã‚  Ã‚  Ã‚   No chat and messenger service. A customer support executive can be online to help and guide the customer through the process of making transactions or else to assist in answering queries.  ·Ã‚  Ã‚  Ã‚   Communities and forums. These can help the customers to interact with other customers thereby enabling the company to understand and evaluate its services and customer satisfaction ratio.  ·Ã‚  Ã‚  Ã‚   The website can also include videos and sound clips to help customers who are physically disabled to still be able to use the internet to make bookings. Dr Chaffey.D (2008) suggests that there needs to be some core framework for assessment and that should include the product details, price competencies, introduce e-commerce transactions across different sites and promotions. This will then keep the customer in the virtual world as happy as in the real world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Easy Jet has a very has a very good future ahead but only if it can take up on some recommendations to better itself in the long run.

Children Of Divorced Parents Essay

The idea that children of divorced parents would be the ones who would suffer, was seen as conservative thinking and many scoffed at this notion in the 1970?s. What child would want to be part of a family that constantly fought? With the accepted idea of couples counselling a few years away many saw divorce as their only option. Because of this attitude, today there are fewer and fewer people under the age of 30 who are getting married than at any other time in history. The mistakes of the past generation are well documented and most people have a rudimentary knowledge of what divorce does to people. If not from first hand experiences than from witnessing aunt’s, uncles or cousins endure though a divorce. This has made an impact on many young people and has made them a bit wary about the institution. Their apprehension can be attributed to the rising number of people that divorced in the 1970?s and the effect it had on the attitude of their children towards marriage in the 199 0?s. The Divorce Act of 1968 [a law that allowed couples to divorce because of cruelty, adultery or if they have been living apart for three years] was seen by many people living in the 1970?s as a second chance for happiness, consequently the divorce rate nearly tripled. By 1970 the divorce rate stood at nearly 150 divorces per 100,000 persons, up from 55 divorces per 100,000 persons in 1965 (Canadian Dept of Justice). In 1985 when the Divorce Act was amended there was a spike of 25% in the divorce rate [see appendix 1]. Many people were waiting to for the changes the Canadian government was going to make to the Divorce Act. After the changes became law many people who had been waiting to officially divorce now could after only one year (Cameron 1). This spike can then be directly attributed to the amendments. By comparison the divorce rate today stands at 240 divorces per 100,000 persons and although this is a much higher number than in 1970 the divorce rate has been dropping steadily for the past 5 years, [with the exception of 1998 when it rose slightly (2.5%) over the previous year] (Canadian Dept of Justice). The wide spread belief of the early 1970?s was that children in an unhappy home would suffer and that staying in a marriage where the parental unit was always arguing and fighting a lot was not fair to the children. This led some people to walk away from their marriages at the first sign of trouble because they believed it was in the best interest for their  children. A happy mother and father, even if they were not living under the same roof was suppose to be better than a parental unit that was fighting, and there was a lot of heated debates going on in the 1970?s. Not only was the no fault Divorce Act of 1968 a new idea, but a couple of revolutions were also going on at this time as well. The sexual revolution, (with the invention of the birth control pill) and the gender revolution, (which was a struggle for equal rights for women as well as gays and lesbians) both these revolutions helped educate women and helped bond women together to issues that concerned women. But many of these ideas were far from the so-called accepted social norm of the time. Many couples could not deal with all the new changes that were going on and so a lot of couples divorced. â€Å"If divorce could make one or both parents happier, then it was likely to improve the well-being of children as well† explains American social historian Barbara Dafoe Whitehead in her book, The Divorce Culture (Driedger 1). If anyone needed a place to go to see just how fulfilling life could be outside of wedlock all they had to do was to turn on their television sets. The Mary Tyler Moore Show and Mary and Rhoda were full of single female role models, all having careers. The infamous line in the theme song of The Mary Tyler Moore Show â€Å"You?re going to make it after all†, seemed to sum up the mood of women in the 1970?s (Cameron 2). Now, the children of this generation are grown up and a very significant percentage of them are not thinking about marriage. The 1996 Census report shows just how wary young people today are about this formal institution; 67 percent of men age 25-29 have never been married compared to 35 percent in 1951 (Cameron 13). And it is not just men who are steering clear of marriage, 51 percent of women age 25-29 have not walked down the isle, where as only 21 percent of women in 1951 did not. It would seem that there are more important matters in the lives of today?s youth that are taking them away from marriage. An article written in MacLean?s magazine in May of 2000 entitled I am Single, asked a number of Canadians about being single and what their attitude is towards marriage. Christine Ryan, 22, is a first year human relations  student at Montreal?s Concordia University and has worked as a counsellor for low-income adults. She admits that she would love to, â€Å"have kids, live in a two-income household and raise [her] children with the love and affection of a mother and a father, [but] she really doubts that scenario is possible because she has seen too much infidelity, unhappiness and divorce among friends, family and through her previous job as a counsellor? (Cameron 14). Right now she is focusing on acquiring a career and then raising children by herself. † I think marriage is a fantasy, I think being able to live with someone for 50 years and not want to be with someone else along the way is a big myth† states Ryan. Another article that was published in the Toronto Star in October of 2000 it also explored this issue. In this article Marco Moniz, age 23, a musician and forklift operator was interviewed. † He says he has no desire to get married, especially since he doesn?t yet trust his intuition to choose the right women; I?m not sure being in love always measures up to a good marriage, because sometimes being in love might not be understood truly†. He also states; † Before I get married in any traditional fashion, I?d have to already be married in my heart.† (Royce-Roll) Marco and Christine are not alone with this attitude; the percentage of one-person households in Canada in 1996 was at 24.2 percent. This number has nearly doubled since 1971 when it was 13.4 percent. (Canadian Dept of Justice) Young women have learned from watching their mothers who went through a divorce and suffered financial hardships and are now making sure that they have a good job before even considering marriage. Some additional evidence for this argument is in the amount of women who are registering for university today. [See appendix 2] Compared to 1976 the amount of women enrolled in a Canadian university in 1998 has nearly doubled, up from 19,000 to 35,000 (E-STAT). York University professor Harold Minden predicts that the divorce rate for Generation X will climb to 60 or 70 per cent because, â€Å"Children havent  learned anything positive†. (Royce-Roll) Research done by Ed Spruijt and Martijn Goede, two sociology researchers in the Netherlands seem to support Harold Minden?s prediction. Ed Spruijt and Martijn Goede followed a total of 3,525 different households and analyzed data they collected from 2,517 youths aged 15 to 24. These households had a variety of family structures, single parent, step families and the traditional family unit. The results concerning single parent families were a bit shocking. â€Å"Youngsters from single-parent families and step families have more experience in the breaking up of relationships (or love pangs) than do others; in particular, they have more experience than do youngsters from stable families. With regards to relational problems, there is a significant difference in the indicators of relational well being only between the youngsters from single parent families and all the other youngsters. Youngsters from single-parent families report more conflicts with their partners (thinking of splitting up) and have more divorce experience of their own, as compared with youngsters from the other family types. Many children have grown up with out adults to model a happy marriage for them or even a marriage for them so they don?t have the skills they need to form a healthy and happy long-term relationship.’ (Goede 9) What is said here is simple, children need to witness their parents in a loving long term relationship if the children are to have a chance at developing a long term relationship of there own. ?In terms of having their own relationships, children of divorced parents, do not have a template with which to gauge their choices† (Kinsella 2). Today the mainstream opinion is that love and marriage do not necessarily go hand in hand. With the invention of the birth control pill ideas about premarital sex were altered and with the inception of Canada?s Divorce Act the phrase,† till death us do part†, has little if any meaning to a lot of people. Divorced parents have shown their children that if things get too tough they could just walk away! But young people today are looking at their parents’ relationships and at the relationships they see portrayed on television. They are wondering, what works? They are looking to their parents for advice and they have little to offer to help their children  build a long lasting bond with another human being. It seems that every couple of months there is an article in a magazine or newspaper, or a television expose’ on the effects that divorce has had on children and no one today wants to be responsible for causing any children harm. The actions of the past generation has portrayed a negative view on how a lot of people behave towards marriage, but it seems that the positive side to this situation is that this generation is better informed and wiser. The lessons of the past seem to have been learned, and not everyone is in a hurry to make the same mistakes. Symbolic interactionalist would look at the labels people are ascribed with and look at the change in attitude and relationship changes that are due to these ascribed labels. Divorce was once a very taboo subject even to talk about. People who had the misfortune of being divorced were label as an â€Å"divorce'†. With the Divorce Act of 1968 and the subsequent rise in divorces, attitudes changed and so to did the label. Divorce became a symbol of freedom, and of a second chance at happiness. Now it seems to me that divorce means financial and emotional instability. The emotional damage that children suffer when their parents divorce is well documented, and many labels have been created to describe these children. From the broken home children to the hero children and everything in between. The focus of couples who are divorcing has shifted from the couples to the children of that union. The culture that divorce created has shown children who grew up immersed in this environment [particularly women who’s parents divorced] that financial independence is very important. It is a safe guard against poverty in the case that a women finds herself separated or divorced and in need of housing, clothing, food etc. Witnessing what their mother’s went through or friends mother endured after a divorce has taught many women to seek out careers that will enable hem to have security rather than relying on a man to provide for them. Financial independence today means post-secondary education and that means a lot of time spent in school. This time spent in school pushes back the age in which young women choose to get married as is seen in the statistics provided in paragraph five. Although not all history lessons have been learned yet. Relationships require listening skills, time management, mutual respect and a commitment not only to one another but to a future together. The relationships children of divorced parents develop often fail because the skills necessary to achieved and maintain relationships were never modeled for them. The skills needed to nurture a relationship to maturity aren?t learned. The children repeat the same mistakes and divorce more often than children who grow up in a two parent family because the children only know the model of divorce. Although this model is dysfunctional, to the children of divorce it can become their accepted method of dealing with marital problems. What everyone failed to see in the 1970’s is that for children, divorce is an accumulative process. It is not just a shot to the psyche that will get better in time; there are skills that children learn from a parental unit that cannot be learned by just having one parent around. Twenty-five years later, countless surveys, opinion polls, research and a lot of public money later it has been shown that the attitude of the 1970?s was misguided. The stress on children in a family break-up was longer lasting than first anticipated and has had repercussions on the generation now at an age to start lives of their own. BIBLIOGRAPHY Canadian Dept of Justice. Statistics Canada. â€Å"Selected statistics on Canadian families and law.† Ottawa. 1997. Cameron, Chan, Demont and McClelland,. â€Å"I am single.† Maclean’s. May 8, 2000. Driedger, Sharon Doyle. â€Å"Canada: Children of divorced parents.† Maclean’s. Apr, 20, 1998. Vol. 111, Issue 16, p38. Kinsella, Bridget. â€Å"Parents Split; Kids Can?t Commit† Publisher Weekly. Aug 14, 2000. Vol. 247, Issue 33, p201-202. O’Neil, Terry. â€Å"Unhappily ever after: a new 25 year study destroys the myth that children really bounce back from divorce.† Report Magazine. Oct 9, 2000. Vol. 27, p52-52. Royce-Roll, Heather. â€Å"The negative spin-off of split-ups.† The Toronto Star. Oct 28, 2000. Goede, Ed and Martijn de Goede. â€Å"Transitions in family structure and adolescent well-being†. eLibrary PLUS. 1997. Witchel, Riobert I. Dealing with Students from Dysfunctional Families. San Francisco, Jossey-Bass INC, 1991.